Leading skateboarding competition coming to millions of Vewd-enabled smart TVs
OSLO, Norway – June 28, 2018 – Dew Tour, one of the most anticipated skateboarding events, will be streamed live for millions of smart TVs and set-top boxes starting today. The live stream is a collaboration between Vewd, the global market leader in enabling OTT, and Adventure Sports Network (ASN), an OTT platform serving the ever-growing outdoor/adventure sports and lifestyle community.
Get right into the action by visiting the Adventure Sports Network app in the Vewd App Store, available on smart TV’s and set-top boxes manufactured by some of the world’s largest consumer electronics OEMs like Sony, Samsung, TiVo, HiSense, and Vestel.
The Dew Tour (powered by Mountain Dew) is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders skiers, artists, brands and fans in celebration of competition and style in action sports. The summer Dew Tour is a celebration of skateboarding, art, and culture featuring more than 80 of the world’s best pro male and female skaters, and streams live from Long Beach, California from June 28 to July 1.
“Live streaming the Dew Tour expands our relationship with Vewd and further showcases the exceptional programming Adventure Sports Network brings to smart TVs,” says Kris Heineman, Director of Audience Development, at The Enthusiast Network’s Adventure Sports Group. “We look forward to bringing Dew Tour to millions of new homes around the world, and reaching an ever-growing audience of cord cutters and cord nevers on their favorite screen.”
In addition to Dew Tour, Adventure Sports Network features content from the top brands in adventure sports and lifestyle, includingTransWorld SKATEboarding, Snowboarder, Canoe and Kayak, Newschoolers, POWDER, SUP, TransWorld SNOWboarding, TransWorld Motocross, and SURFER.
“Dew Tour celebrates everything there is to love about skateboarding – from culture to the competition – and makes it accessible for fans of all ages,” said Daniel Nordberg, SVP Partnerships, Vewd. “Streaming television provides content owners like ASN the opportunity to reach a global audience in the millions instantly. Partnering with ASN to bring the Dew Tour to screens around the world underscores how OTT can help live sporting events tap into a global audience hungry for this content.”
About Dew Tour
Dew Tour is an innovative contest series and content platform that brings together the world’s best skateboarders, snowboarders, skiers, artists, brands and fans to celebrate competition, culture and creators.
In 2016, TEN: The Enthusiast Network became the official strategic partner to lead content production, execution and event staging for the Dew Tour. Working in close collaboration with TEN’s core action sports media brands and in partnership with MOUNTAIN DEW®, Dew Tour continues to progress events and content, bringing millions of action sports fans engaging stories and experiences across digital and broadcast mediums. In addition to Dewtour.com and TEN’s digital network, Dew Tour summer and winter events are telecast on NBC.
About Adventure Sports Network (ASN)
ASN is part of TEN: The Enthusiast Network’s Adventure Sports Group. TEN features the world’s premier network of enthusiast brands, such as SURFER, TRANSWORLD SKATEBOARDING, TRANSWORLD SNOWBOARDING, POWDER, and BIKE. With the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit www.enthusiastnetwork.com.
About The Enthusiast Network’s Adventure Sports Group
TEN: Sports & Entertainment is the world’s premier network of enthusiast brands in the action/outdoor market, featuring leading brands such as SURFER, POWDER, TRANSWORLD SKATEBOARDING, ADVENTURE SPORTS NETWORK, With 20 brands reaching more than 40 million enthusiasts monthly, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
Vewd is the global leader in enabling entertainment, connecting consumers anywhere to the content they love. By making OTT possible on nearly 50 million connected devices each year, Vewd leads the way in defining the future of entertainment. Our suite of products and services are crafted to simplify complexity and offer solutions that unite the entire value chain, from silicon vendors to end users. Market leaders such as Samsung, Sony, Verizon, TiVo, and many more rely on Vewd products and services. Follow us, as we make OTT extraordinary. Visit Vewd.com to learn more.
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