Hybrid TV solution enables a competitive advantage for device manufacturers as NEXTGEN TV spreads across the United States
Oslo, Norway – June 10, 2021 – NEXTGEN TV is sweeping the U.S. with the technology expected to reach 70% of all U.S. residents by the end of 2021. To help unlock this emerging growth opportunity for TV and STB manufacturers, Vewd, the leading provider of OTT and Hybrid TV software solutions, today announced an ATSC 3.0 (the hybrid TV standard powering NEXTGEN TV devices) middleware integration option for Vewd OS, Vewd Broadcast Plus and Vewd Core. Available for both Android TV and Linux operating systems, Vewd’s ATSC 3.0 solution enables essential features, improves compliance, and shortens time-to-market for TV and set-top box manufacturers launching NEXTGEN TV devices.
ATSC 3.0 provides 4k broadcast and IP-delivered functionality such as on-demand content and targeted advertising direct to digital antennas. Two trends underscore NEXTGEN TV growth and consumer interest in ATSC 3.0 compliant devices:
- Increasing availability of ATSC 3.0 broadcasts with almost 100 TV markets expected to be on-air this year; and
- Exceptional growth in U.S. shipments of ATSC 3.0 compatible Smart TVs. Market research firm Omdia anticipates 1.4 million units will ship in 2021, rising more than 400% to 7.2 million units in 2022. By 2025, Omdia estimates shipments of 24.5 million ATSC 3.0 TVs.
“ATSC 3.0 provides a much-needed refresh of terrestrial broadcasting in the US, while also meeting consumers’ needs for on-demand content and new formats such as UHD and high dynamic range,” said Paul Gray, Research Director, Omdia. “It’s an exciting technology which is completely in line with consumer media consumption trends and has the potential to revitalize broadcast TV.”
In the development of NEXTGEN TV, the ATSC drew on experience gained from the development and rollout of HbbTV in Europe. Vewd now brings to NEXTGEN TV the technology, system knowledge, and relationships with major TV manufacturers that were key to its leadership role in those hybrid TV deployments.
“NEXTGEN TV is unlocking a new growth opportunity for device manufacturers,” said Aneesh Rajaram, CEO, Vewd. “By adding ATSC 3.0 support in Vewd Core, Vewd OS, and Vewd Broadcast Plus, not only can we provide manufacturers a best-of-breed solution to improve standards compliance, but also deliver the full device user experience, premium content, and personalization features that drive consumer uptake. Ultimately, we want to enable manufacturers to meet the moment and capitalize on surging consumer demand.”
Vewd OS provides a world-class, silicon-to-content software platform featuring an easily customizable or fully turnkey user experience for smart TVs that addresses all critical market features, including highly desirable pre-integrated premium OTT content, complete with a unified search and discovery experience.
Vewd Core is a robust Software Development Kit (SDK) for creating connected, interactive TV solutions, combining support for premium internet content, web apps, and full internet browsing in an easy-to-integrate, yet flexible component.
Vewd Broadcast Plus combines on-demand content with live TV to create a VOD-enabled Hybrid TV-compliant interactive TV experience for Smart TVs and STBs.
Vewd is the leading provider of OTT and hybrid TV solutions, shipping on almost 40 million connected TVs, set-top boxes, game consoles, and cars each year. Our suite of products and services simplify complexity and offer solutions that unite the entire content delivery value chain, from silicon vendors to end-users. Market leaders such as Sony, Hisense, TPV, Vodafone, Sagemcom, and many more rely on Vewd products and services.