Tivù Partners with Vewd to Introduce HbbTV Operator Apps

Tivu homescreen in a living room

Oslo, Norway – September 11, 2018 – Tivù, the company that manages Italy’s leading free-to-view satellite TV platform tivùsat, has become the world’s first operator to deploy an HbbTV Operator App (OpApp) together with Vewd, the global market leader in enabling OTT. tivùon, Tivù’s OpApp, creates a virtual set-top box with an operator’s own UI and applications to offer a more engaging and branded user experience.

For Tivù, embracing HbbTV Operator Apps means offering customers the freedom to choose any set-top box supporting the OpApp spec. When the device is activated on the network, the customer automatically receives Tivù’s application, tivùon, which turns the set-top box into a customized Tivùsat experience.

“We’re proud to be the first free-to-view TV operator to support OpApp, thanks to a great working relationship with our partners Vewd, Opentech and Yotta Media Labs,” said Alberto Sigismondi, CEO of tivù. “This Operator Application dramatically enhances the usability of interactive services and the viewer experience steps up to the next level; narrowing the gap with pay TV’s user experience but without any subscription fee for the viewer. That’s why we aim to integrate OpApp’s into the next generation devices from 2019 onwards.”

Vewd supplied Vewd Core, the most-chosen HTML5 SDK for connected TV devices, and three Vewd Core modules: the award-winning HbbTV module, newly released Operator Applications module and industry-leading Media Player module. The Media Player module enables OTT video playback in the tivùon app and leverages modern streaming and DRM technologies, such as MPEG-DASH (DVB-DASH), and Marlin DRM.

To complete this rich OpApp experience for consumers, Tivùsat tapped HbbTV technical experts Yotta Media Labs to build the application, and Opentech, a leading South Korea set-top box manufacturer, to produce the set-top boxes supporting OpApp.

“This will be a big win for tivùsat subscribers, who can purchase an Opentech device and immediately get the tivùon app and experience, without any time-consuming firmware upgrades,” said Juyong Lee, Managing Director and Head of STB Division, Opentech. “OpApp allows us to scale effortlessly and serve tivùsat with our market-leading set-top box solutions.”

“Yotta Media are thrilled to have played an integral part in delivering an initial vision into an exciting and engaging consumer product,” said Raj Patel, CEO of Yotta Media Labs. “We believe that OpApps are the keystone that binds the OTT and Broadcast worlds together to make a truly hybrid universe and takes the consumer on a journey of discovery.”

“With HbbTV available in more than 35 markets, operator apps have the potential to transform the way hundreds of millions of people relate to their operator,” said Aneesh Rajaram, CEO, Vewd. “Operator Apps enable better experiences, new consumer-friendly business models, and retail opportunities, and easily scale on the screens customers use most. We’re pleased to be part of this historic first deployment along with Tivusat’s other partners, Opentech and Yotta Media Labs.”

About Tivù

tivù, is a company jointly owned by Rai, Mediaset, Telecom Italia, Associazione TV Locali and Aeranti Corallo. 

tivù, co-founder in 2014 of the Free TV Alliance, has been founded in 2008 to promote the digital terrestrial television in Italy and to launch and manage tivùsat, the first Italian free-to-air digital satellite platform covering all the Italian territory, including those areas not reached by the terrestrial TV signal.

tivùsat, offering digital TV and radio services, gives free access to traditional Italian mainstream television channels (Rai Uno, Rai Due, Rai Tre, Canale 5, Italia 1, Rete 4, La 7, 8, Nove) without any dimming of the programming schedules, to digital television channels (both national and local) and to a large selection of most popular international channels: almost 90 television and 40 radio channels including 40 HD channels and a large selection of OTT interactive services.

Accessing tivùsat is simple, all you need is a satellite dish pointed at Eutelsat Hotbird 13°, a tivùsat HD certified device and a smartcard which can be activated in a few minutes.

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About Opentech

OPENTECH Inc., a leading digital STB manufacturer founded in 1996, has advanced a great job of digital STB businesses and key digital broadcasting technologies.

Now, OPENTECH becomes one of top STB manufacturers with many successful businesses in the world with a full range of product platforms from SD, HD to 4K UHD STB.

Based on the mature experiences for the last 20 years, more than 50 customers who are broadcasting operators over the world have been satisfied with Opentech’s technology and support.

In recent years, Opentech expanded its business technology to Home IoT service and Voice-controlled AI speaker. And, this is being combined STB and Ubiquitous solution.

About Yotta Media Labs

Yotta Media Labs is a startup company supplying consultancy, software development, testing, data analysis and platform services in the digital television domain and specializing in Operator Applications across interactive environments. Yotta Media Labs is working internationally with leading manufacturers like LGE, Samsung, Panasonic, Sony and many more on HbbTV, Android and ATSC3.0 products and services.

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About Vewd

Vewd is the global leader in enabling entertainment, connecting consumers anywhere to the content they love. By making OTT possible on nearly 50 million connected devices each year, Vewd leads the way in defining the future of entertainment. Our suite of products and services are crafted to simplify complexity and offer solutions that unite the entire value chain, from silicon vendors to end users. Market leaders such as Samsung, Sony, Verizon, TiVo, and many more rely on Vewd products and services. Follow us, as we make OTT extraordinary. Visit Vewd.com to learn more.

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