Vewd names Sascha Prüter, former head of product for Google’s Android TV, as Chief Product Officer

Photo of Vewd CPO Sascha Preuter 

Prüter to lead Vewd’s product offerings for Pay TV Operators and Device Manufacturers

Oslo, Norway – September 4, 2018 – Vewd, the world’s largest smart TV OTT software provider, today announced that Sascha Prüter has joined the company as Chief Product Officer. Previously, Mr. Prüter led Google’s product and engineering efforts for Android TV and worked directly with the world’s leading smart TV OEMs, OTT providers and pay TV operators to establish the platform as one of the leading smart TV and set-top box operating systems globally.

“Sascha understands how to design compelling OTT products and has deep commercial insight relevant to global pay TV operators and leading OEMs.  His experience creating world-class solutions aligns well with Vewd’s strategic product roadmap,” said Aneesh Rajaram, CEO, Vewd. “I’m excited to add him to Vewd’s executive team as we look to further expand our presence as the world’s largest independent provider of OTT software.”

At Vewd, Mr. Prüter will lead all product management efforts, with a special focus on Vewd’s emerging portfolio of pay TV operator products, including the recently announced Vewd OS for Android TV.

“I am very excited to join Vewd because they are best positioned to unlock the next stage of growth and innovation in the OTT sector. First, Vewd has built an elegant business model serving all of the players across the OTT ecosystem in a neutral manner. Second, Vewd is a global company with customers and capabilities in over 150 countries. Finally, Vewd is a well-established OTT pioneer and has a culture of innovation built over its 15-year history. I look forward to working with Vewd’s talented teams to build a strong product portfolio that builds upon and accelerates their vision across the connected TV landscape,” said Mr. Prüter.

This move comes as the TV industry is evolving quickly towards a hybrid world where content is distributed both in traditional linear ways and, increasingly, through OTT. These delivery mechanisms complement each other and can work together to enhance the overall consumer experience. Vewd, having long held this viewpoint, has worked towards this hybrid model since the very inception of the connected TV industry and will continue to build products that bring next-generation living room experiences worldwide.

Sascha Prüter Background

As a key member of the overall Android leadership team, Mr. Prüter was responsible for all TV-related product and partner engineering efforts. Most recently, Mr. Prüter led the charge to build and distribute Android TV to nearly one hundred pay TV operators globally. Previous to this, he ran the overall Android platform Program Management team in charge of Android operating system releases to phones and tablets across the world.

Prior to joining Google, Mr. Prüter headed Program Management teams for MediaRoom at Microsoft, as well as working directly with major pay TV operators to deploy IPTV systems in global markets.

Catch Sascha at IBC

Going to IBC? Come meet Sascha in Hall 14, Stand 14-F02 or click here to schedule a meeting.

About Vewd

Vewd is the world’s largest smart TV OTT software provider, connecting consumers anywhere to the content they love. By making OTT possible on nearly 50 million connected devices each year, Vewd leads the way in defining the future of entertainment. Our suite of products and services are crafted to simplify complexity and offer solutions that unite the entire value chain, from silicon vendors to end users. Market leaders such as Samsung, Sony, Verizon, TiVo, and many more rely on Vewd products and services. Follow us, as we make OTT extraordinary. Visit to learn more.